A Program to help identify and explain the factors involved in international business and trade and provide the knowledge to develop effective export marketing plans.
For a business to succeed internationally it is essential that those involved in its international trade and business have a sound understanding of the subject and are professionally trained. Exporting is not an activity for untrained sales managers. Exporting can be rewarding and lucrative if it is conducted in a professional manner and if an effective international marketing strategy is developed.
This Program shows how to understand the potential for export, export readiness and product fit, and the importance of products meeting standards and regulations of importing country. It deals with marketing concepts and tools, research to identify and evaluate potential markets, and strategies to assist in penetrating target markets effectively. It examines the principles of pricing, transport/logistics, currency, documentation and insurance, and provides a comprehensive introduction to the core requirements of importing and exporting.
Major Topics Covered in this Diploma Program:
- Overseas business and trade, image, risks, importing and exporting. Sales and production.
- Growth through acquisitions and mergers. Marketing mix. Market research. Product fit.
- Macro factors. Import controls and licences. Exchange control. Political, legal, cultural factors.
- Routes to market; direct and indirect marketing, methods of selling overseas. Business finance.
- Export costing, pricing and the sale. Transport and logistics: the role of the freight forwarder.
- Freight charges. Insurance. Contracts. Documentation and customs procedures. Bills of lading.
- Methods of payment: bills of exchange, exchange rates. Finance for international trade.
- Suppliers and support organisations. The export marketing plan. Communication.
