Tourism and Travel Agency Management

A Program designed to create PROFESSIONALS trained in TOURISM AND TRAVEL ORGANISATION AND MANAGEMENT

The tourism industry is becoming increasingly important in countries all over the world; and the “tourism income” earned contributes greatly to their economic progress. But for their economies and peoples to benefit fully, tourism development must be planned and be controlled - and be “sold” to tourists. Travel agencies are an important link between tourism and the travel products on offer, and travellers; to be profitable, they must be efficient and well-managed, with knowledgeable staff.

This Program deals with both vital areas, and also with the marketing of tourism and travel products - by state bodies, tour operators and travel agencies.

Course Outline Summary

  • Module 1-The Tourism/Travel Industry and its Products
  • Module 2 - The Importance of Tourism
  • Module 3 - The Tourism Market
  • Module 4 - Structure and Organisation of the Tourism Industry
  • Module 5 – Transport
  • Module 6 - Accommodation and Catering
  • Module 7 - Travel Agencies
  • Module 8 - Establishing an Appointed Travel Agency
  • Module 9 - Managing a Travel Agency
  • Module 10 - State Promotion of Tourism
  • Module 11 - The Marketing of Tourism
  • Module 12 - Tour Brochures and Websites Tour brochures

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We seek to be the benchmark for the provision of professional training and consulting solutions in East Africa.

Tel +254 784777661
+254 (20) 2659865
info@masterconsultants.co.ke
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Mahiga Mairu Avenue,
Westlands, Nairobi.

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