Sales Management & Marketing

This Program provides training to ENSURE management SUCCESS in THE VITAL FIELDS OF MANAGING SALES AND MARKETING

Top-class selling ability is not all that is required for success in sales/marketing management. Not only must knowledge be possessed about market research, about distribution channels, marketing strategies, advertising, publicity, public relations, and much more, but a sales/marketing manager must manage his or her subordinates: recruit them, motivate them, control them, plan and organise their activities.

Training is essential for success in sales/marketing; this very practical Program provides the very best training on the wide-ranging duties of sales and marketing managers and staff in today’s highly competitive world of business.

Course Outline Summary

  • Module 1 - The Importance of Selling and Salesmanship in the Modern Commercial World
  • Module 2 – Buyers
  • Module 3 - Sales Displays and Demonstrations
  • Module 4 - Basic Principles of Management
  • Module 5 - The ‘Market’ and Market Research
  • Module 6 - Sales Forecasting and Planning
  • Module 7 - Budgets and Budgetary Control
  • Module 8 - Credit Terms
  • Module 9 - Advertising & Publicity, PR and Sales Promotion
  • Module 10 - Sales Records
  • Module 11 - Developing a Sales Team
  • Module 12. Export Selling

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We seek to be the benchmark for the provision of professional training and consulting solutions in East Africa.

Tel +254 784777661
+254 (20) 2659865
info@masterconsultants.co.ke
Westcom Point,2nd Floor
Mahiga Mairu Avenue,
Westlands, Nairobi.

Opening Hours

Mon - Fri
8:00 am to 17:00 pm
Saturday
9:00 am to 16:00 pm
Sunday
Closed

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CEO

We provide integrated and highly customized solutions to meet your needs at every stage of your organization’s development.We are not ordinary. We are always extraordinary!